Global Cellular Market
The telecommunications industry had undoubtedly changed in the past 10 years as subscribers with smart devices consume more bandwidth. Operators look to expand their service and restructure their pricing to meet this demand while rising capital expenditure into network infrastructure continues to limit their expansion capabilities. In 2019, some operators are evaluating the benefits of implementing 5G into their network, while others are focused on improving their current 4G network to meet subscriber's expectations. Both are valid strategies for operators as 4G will continue to dominate the mobile technology space for the foreseeable future, holding at 59% of all cellular connections in 2025. 5G is a long term investment, largely because there is still a lot of headroom for 4G as subscribers may not pay more for a 5G service when 4G will meet their demands in most cases.
Customer's Experience is the most important factor in any businesses, including Cellular Telecommunication, as subscribers will look for alternative service providers when their expectations are not met. How do you ensure your service meets your customer's expectations? KPIs on Quality of Service (QoS) quantifies technical indicators such as Download Speeds or Call Setup Success Rate (CSSR) but does not tell the whole story of how subscribers feel about the service provided. Beyond Tomorrow provides best in class audits for Quality of Service (QoS) and Quality of Experience (QoE) with regards to network Accessibility, Retainability, Mobility, and Throughput.
Investing on network infrastructures such as additional cell sites does not necessarily lead to better QoS. With proper optimization of each cell cluster to meet subscriber usage behaviors, it can result in lower capital expenditure with higher customer satisfaction. Beyond Tomorrow provides network optimization services to ensure subscriber's satisfaction on our client's network. Our team of experts troubleshoot network issues comprising of Accessibility, Retainability, Mobility, Traffic Fault, and Capacity. The necessary optimizations shall then be performed on each site.
" ... lower capital expenditure with higher customer satisfaction. "
Beyond Tomorrow with our team of experts constantly maintain close contact with suppliers and vendors to always be informed about the latest technological developments in our Cellular Telecommunications Industry, enabling us to provide value-added services and solutions to our clients. We research into new business verticals to diversify revenue streams for our clients such as over-the-top (OTT) offerings. Our areas of expertise includes technologies such as 5G Radio Access Network (RAN), LTE-Advanced, In-Building Coverage (IBC), WLAN (IEEE 802.11), Design and Optimization, Internet-of-Things (IoT) and Smart Cities.